Privacy policy
Privacy Policy
Last updated: 13/02/2026
This website (www.sweetsmilingsoul.com) is operated by Lauren Clare Weinzierl (ABN 57 585 592 297) trading as Sweet Smiling Soul (“we”, “us”, “our”).
This Privacy Policy explains how we collect, use, and disclose personal information when you visit our website, make a purchase, contact us, or otherwise interact with our services.
We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
Our website uses cookies and similar technologies including advertising and analytics pixels.
What Personal Information We Collect
We collect personal information necessary to run our online store and support customers.
This may include:
Contact details
- name
- email address
- billing and shipping address
Order information
- products purchased
- order history
- transaction details
Technical information
- IP address
- device type
- browser information
- website activity
Customer communications
- emails
- contact form messages
- social media messages
- support requests
Reviews & photos
- product reviews
- images you upload or send to us
We do not store your full credit card details.
Payments are processed securely by Shopify Payments or Etsy Payments.
How We Collect Information
We collect information:
- when you place an order
- when you contact us
- when you leave a review
- when you browse our website
- through cookies and tracking technologies
We use:
- Meta (Facebook) Pixel
- Google Analytics
These tools help us understand how people use the website and allow us to show relevant advertisements.
Why We Collect Your Information
We use personal information to:
- process orders and deliver digital products
- provide customer support
- send order confirmations and updates
- improve our website and products
- prevent fraud
- send marketing emails (you can unsubscribe anytime)
- show relevant advertising
Marketing & Advertising
We may use your activity on our website to show you advertisements on platforms such as Facebook and Instagram.
This may include showing you ads for products you viewed or added to cart.
You can control ad personalisation through your social media account settings.
Disclosure of Personal Information
We share information only where necessary to operate the business, including with:
- Shopify (store platform & payments)
- Etsy (marketplace orders)
- Payment processors
- Email service providers
- Analytics providers (Google)
- Advertising platforms (Meta)
- Review platform (Judge.me)
These providers may store data overseas.
We take reasonable steps to work with reputable providers but cannot guarantee compliance with Australian privacy laws in other countries.
Overseas Disclosure
Because we use international service providers (including Shopify and Google), your personal information may be transferred outside Australia.
By using our website, you acknowledge this disclosure.
Cookies
Our website uses cookies and similar technologies to:
- remember your cart
- analyse website traffic
- improve performance
- provide advertising
You can disable cookies in your browser settings, but parts of the website may not function properly.
Access and Correction
You may request access to or correction of your personal information by contacting us.
We will respond within a reasonable timeframe.
Complaints
If you believe we have breached the Australian Privacy Principles, please contact us first so we can resolve the issue.
If you are not satisfied, you may lodge a complaint with:
Office of the Australian Information Commissioner
www.oaic.gov.au
Data Retention
We keep personal information only as long as necessary to:
- provide services
- comply with legal obligations
- resolve disputes
Children
Our products are intended for purchase by adults.
We do not knowingly collect personal information from children.
Changes to This Policy
We may update this policy occasionally.
The latest version will always appear on this page.
Contact
Lauren Weinzierl
hello@sweetsmilingsoul.com