Privacy policy

Privacy Policy

Last updated: 13/02/2026

This website (www.sweetsmilingsoul.com) is operated by Lauren Clare Weinzierl (ABN 57 585 592 297) trading as Sweet Smiling Soul (“we”, “us”, “our”).

This Privacy Policy explains how we collect, use, and disclose personal information when you visit our website, make a purchase, contact us, or otherwise interact with our services.

We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Our website uses cookies and similar technologies including advertising and analytics pixels.


What Personal Information We Collect

We collect personal information necessary to run our online store and support customers.

This may include:

Contact details

  • name
  • email address
  • billing and shipping address

Order information

  • products purchased
  • order history
  • transaction details

Technical information

  • IP address
  • device type
  • browser information
  • website activity

Customer communications

  • emails
  • contact form messages
  • social media messages
  • support requests

Reviews & photos

  • product reviews
  • images you upload or send to us

We do not store your full credit card details.

Payments are processed securely by Shopify Payments or Etsy Payments.


How We Collect Information

We collect information:

  • when you place an order
  • when you contact us
  • when you leave a review
  • when you browse our website
  • through cookies and tracking technologies

We use:

  • Meta (Facebook) Pixel
  • Google Analytics

These tools help us understand how people use the website and allow us to show relevant advertisements.


Why We Collect Your Information

We use personal information to:

  • process orders and deliver digital products
  • provide customer support
  • send order confirmations and updates
  • improve our website and products
  • prevent fraud
  • send marketing emails (you can unsubscribe anytime)
  • show relevant advertising

Marketing & Advertising

We may use your activity on our website to show you advertisements on platforms such as Facebook and Instagram.

This may include showing you ads for products you viewed or added to cart.

You can control ad personalisation through your social media account settings.


Disclosure of Personal Information

We share information only where necessary to operate the business, including with:

  • Shopify (store platform & payments)
  • Etsy (marketplace orders)
  • Payment processors
  • Email service providers
  • Analytics providers (Google)
  • Advertising platforms (Meta)
  • Review platform (Judge.me)

These providers may store data overseas.

We take reasonable steps to work with reputable providers but cannot guarantee compliance with Australian privacy laws in other countries.


Overseas Disclosure

Because we use international service providers (including Shopify and Google), your personal information may be transferred outside Australia.

By using our website, you acknowledge this disclosure.


Cookies

Our website uses cookies and similar technologies to:

  • remember your cart
  • analyse website traffic
  • improve performance
  • provide advertising

You can disable cookies in your browser settings, but parts of the website may not function properly.


Access and Correction

You may request access to or correction of your personal information by contacting us.

We will respond within a reasonable timeframe.


Complaints

If you believe we have breached the Australian Privacy Principles, please contact us first so we can resolve the issue.

If you are not satisfied, you may lodge a complaint with:

Office of the Australian Information Commissioner

www.oaic.gov.au


Data Retention

We keep personal information only as long as necessary to:

  • provide services
  • comply with legal obligations
  • resolve disputes

Children

Our products are intended for purchase by adults.

We do not knowingly collect personal information from children.


Changes to This Policy

We may update this policy occasionally.

The latest version will always appear on this page.


Contact

Lauren Weinzierl

hello@sweetsmilingsoul.com